Jessica Biscocho-Encarnacion, Recognized for her outstanding contributions, Jessica was honored as the 2022 Mansmith Young Market Masters Awardee for Brand Management, showcasing her exceptional talent and dedication to her craft. Throughout her career, she has demonstrated a keen ability to lead multiple brands across diverse markets, driving growth, profitability, and external recognition.
Currently serving as the Regional Brand Director for Pantene Hair Care in Asia Pacific at P&G, Jessica spearheads brand strategy, design, and innovation for one of the region's most iconic and trusted brands. In her role, she leads cross-functional teams and collaborates with external partners to develop and implement regional brand strategies, innovation pipelines, and go-to-market plans. Additionally, Jessica works closely with local brand teams to tailor and execute impactful campaigns that resonate with consumers and customers, underscoring her commitment to driving brand excellence and consumer satisfaction.