Denice Sy is the Chief Sales and Marketing Officer at Ever Bilena Cosmetics, Inc. (EBCI), spearheading the leading local cosmetics company in the Philippines. Joining the company fresh out of the University of California-Berkeley in 2014, Denice wasted no time in making her mark. Notably, amidst the challenges posed by the pandemic, she demonstrated exceptional leadership by orchestrating the successful launch of four new brands: Hello Glow, Ever Organics, Spotlight Cosmetics, and Hyaloo. This strategic move not only showcased her innovative approach but also addressed declining sales in the company's core mass color cosmetics business, particularly Ever Bilena. Denice's unwavering dedication and forward-thinking mindset have undoubtedly positioned EBCI as a trailblazer in the cosmetics industry, cementing her legacy as a dynamic leader driving growth and adaptation in the face of adversity.